Sponsor of Broadcaster of the Year Award
Sony is here to help broadcasters navigate through a complex and ever-changing landscape of new opportunities and challenges. Digital content access across multiple platforms through static and mobile devices is driving consumer appetite for ubiquitous access to any content, anywhere and at any time.
In the new world, broadcasters, creators and exhibitors need to listen to consumers, embrace new technologies and ensure content is engaging, relevant and cost-effective. From news to sport and live events to cinema, the broadcast industry needs to provide a differentiated experience that keeps consumers coming back for more.
Sony has the knowledge, experience, consumer engagement and technology expertise to provide value across the whole value chain from content creation to multi-platform delivery to networked home and mobile devices. No content company has Sony's unrivalled technology. No technology company has Sony’s intimate understanding of the creative process and power of content. Sony's business and experience uniquely spans the entertainment world, as a global leader in music, movies, games and consumer and professional electronics.
Come and see Sony at IBC Hall 12, the Elicium.
Sony is the official sponsor of the Broadcaster of the Year Award.