Content Awards

Millions of people are taking advantage of our new Connected World to discover and consume multimedia content online. While some see this as a threat to the traditional broadcast model, others consider it to create exciting new opportunities.

Many of the world's leading broadcast brands are augmenting their linear programming with supplementary footage and links to additional information or by providing opportunities for the audience to interact.

The Connected World also enables individuals, non-governmental organisations, companies and governments to build their own audiences and communicate with them directly through their own multimedia content.

The ConnectedWorld.TV Content Awards seek to recognise the most creative, imaginative and effective examples of online content produced both by broadcasters and non-broadcast organisations.

Entrants are encouraged to supplement their entries by providing links to online clips of the content they have produced.

Two Content Award categories are offered:

Best Use of Online Video by a Broadcaster (click to enter)

This award recognises TV programmes that successfully exploit online content, information or interactivity to enrich the linear TV experience.

This award is open to:

• Broadcasters
• Rights-holding production companies which have been commissioned by broadcaster(s)

Entries can relate to single TV programmes or to a TV series first broadcast anywhere in the world between 1st September 2011 and 1st June 2012.

Judging criteria will include:

• Variety, scope and quality of supplementary content made available online
• The number/proportion of viewers who engaged with the supplementary content
• The use of social media by the producers to promote the supplementary content and the extent to which the audience shared the content through their own social networks
• Reaction of the audience and critics to the supplementary content
• Impact on overall audience for the linear broadcast and resulting business benefits
• Lessons learned for future multi-screen productions
• Unexpected outcomes and benefits

Best Use of Online Video by a Non-Broadcaster (click to enter)

This award is open to any organisation with little access to broadcast distribution which can demonstrate how the Connected World has been successfully exploited to deliver multimedia and TV-style content to their target audiences.

The award is open to:

• Independent producers
• Businesses
• Government institutions
• Educational establishments
• Non-governmental organisations
• Sports events/governing bodies/rights holders
• Producers/directors in culture and the arts

Entry to this award is open to any video/TV-style content targeted at a defined audience and distributed online between 1st September 2011 and 1st June 2012.

Judging criteria will include:

• Objectives – what did the entrant hope to achieve through the initiative
• Target audience – size of audience, geographic distribution, language considerations etc
• Variety, scope and quality of content made available online
• Growth of audience over relevant period and actual size of audience
• Reaction of the audience and stakeholders to the online content
• Extent to which objectives were achieved and resulting business benefits
• Broadcast distribution achieved later for the online content
• Lessons learned for future online initiatives
• Unexpected outcomes